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PURLs Drive Sales
PURLs (Personalized URLs)are one of the most effective marketing strategies today. PURL benefits include personalized direct mail, a website with your prospect's name and the ability to capture opt-in emails and fresh customer data. But the key to making PURLs work isn't neccessarily cool technology - we believe the key is developing appeals that entice and engage your prospects. That's why we coined the term PAM - short for Personal Appeal Marketing. We are partnering with the best marketing, printing and direct mail companies in the county to deploy literally millions of personalized websites. Once again, this hot strategy is only enhanced when you add the king of persausion - video. |